Streaming
services simplified
The disappearing pay TV customer
The growing availability of high-quality content from streaming services is swelling the ranks of “cord-cutters”, customers who cancel pay TV services and rely on free-to-air and streaming content over broadband.
The trend is accelerating¹. In fact, 44% of 18-29 year olds are “cord-nevers”² who have ALWAYS used broadband streaming instead of pay TV.
¹ Source: The Trader Desk ² Source: Comscore
Percentage of 18-29 year olds:
Losing brand visibility
For cord-cutters and cord-nevers,
your brand is no longer the gateway
to preferred content on the TV. Not only
do you lose revenue, you lose access
to consumer viewing data and advertising opportunities.
For the customer, reliance on streaming is at the expense of a decentralized, fragmented experience requiring multiple purchases.
12%
11%
77%
65+
55-64
45-54
40-44
35-39
30-34
18-29
14%
11%
75%
20%
13%
67%
22%
16%
62%
21%
24%
55%
24%
30%
46%
19%
44%
37%
Video for the broadband-
only customer
To address these consumers, service providers are turning to “Streamers” to provide broadband-only consumers with a compelling alternative to retail devices.
Low-Cost
Optimized to deliver aggregated streaming services
Click the dots to select an age group
Wi-Fi connected
Ideal for bundling with the broadband service
Your brand on the TV user interface
Click the dots to find out more
A great TV streaming
experience
Streamers integrate access to multiple popular streaming services in one place. Their interfaces are nimble and intuitive, offering optional voice control using the remote.
Content is easy to find across all services through common search and recommendations, and additional premium content can
be easily added to the service.
Even better, streamers are easy to set up and use. When offered with the broadband service, streamers could automatically connect to the Wi-Fi and they come with support for the whole connected home.
Streamers deliver where it counts
With streamers, service providers can capture valuable consumer viewing behavior to identify trends and upsell opportunities.
Having your branded interface on the TV provides a shop-window to market additional content and service package upgrades. Streamers also provide a means to engage with the younger demographic as they mature.
Streamer solutions
We offer a range of cost-effective, advanced streamer and smart media device solutions that deliver video and media services with a modern user experience
Wide choice of user interfaces
Leading streaming services and back-end systems pre-integrated
Available as customized solutions or as generic products
Full life cycle support, including software updates
Delivering sustainability
They are designed for environmental sustainability, incorporating recycled materials, using no single-use plastics in packaging and low power consumption.
LIVE
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it is
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A path to value-added services
Our streamers share common hardware & software with our Smart Media Devices, reducing deployment costs and creating a consistent user experience for customers upgrading to value-added services.
Streaming services
Live TV & on-demand
Smart assistant
Upgrade to smart media device
Video conferencing
Value-added services
Leading in streamers for service providers
As a global market leader in video devices, we have supplied over 11 million streamers to the United States, Europe and Rest of World
Lastly, our scale, expertise and assured quality and delivery means we are trusted by the major service providers around the world.
11 Million
streamers
shipped
To find out more contact your account representative or click here to visit commscope.com
© 2023 CommScope, Inc. All Rights Reserved. All trademarks identified by ® or ™ are registered trademarks or trademarks, respectively, of CommScope, Inc. IG-115353.1-EN (07/23)
Percentage of 18-29 year olds:
Age group
Young
Old
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