Agility Matters in
IP Video Advertising
IP Video advertising creates vast new opportunities to redefine the TV experience and improve monetization. But before diving in, service providers and content owners should get to know this dynamic environment and learn why agile manifest manipulation is so important.
Aligning Devices, Content, and Ads Demands Workflow Automation
With IP Video, devices are constantly evolving, content must be optimized for the end device, and the formats of ads and content must be kept in sync. That’s where a manifest manipulator with automated workflows can save a lot of time and reduce issues that detract from the user experience.
Profitable New Business Models Necessitate Multi-ADS Support
Taking addressable advertising to the next level means working with multiple ad partners and Ad Decision Services (ADS). To maximize the opportunity and make the experience seamless, the manifest manipulator must support the unique needs of many ADS systems simultaneously.
Service and Traffic Growth Require Seamless Scalability
In IP video advertising, adding subscribers quickly and accommodating peak traffic volume are a way of life. Agility is crucial in dealing with this variability, and architectures that scale seamlessly and cost effectively are most beneficial.
click to scale up…
add more traffic…
Monitoring System Performance and Measuring Ad Execution at Scale Means Sourcing Diverse Data
The opportunities for personalized ads across a diverse IP ecosystem come at a price: sometimes it’s difficult to prove that an ad was executed successfully. That’s when it’s important for the manifest manipulator to secure and deliver data from a wide range of systems in the content and ad delivery chain.
Maintaining Performance in the Face of Timing Issues
In the dynamic world of IP video, advertisements don’t always align with the windows in which they’re supposed to run. The manifest manipulator must be able to recognize and overcome these timing issues - without sacrificing performance or revenue
Ready to see how an agile advertising system can help ensure that you’re ready for anything?
Read the eBook >>
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